Rise for Architecture is a non-profit organization in Canada with the aim of creating accessible, sustainable communities through a series of actions and objectives to improve the processes and policies that shape how Canada’s communities are built.

After a Canada-wide poll run in partnership with Angus Reid, they were looking to share those results with Canadians along with gathering more organic survey results by running their own poll. A bilingual campaign was run targeting French-speaking and English-speaking Canadians with customized ads and landing pages.

Through a mix of Twitter, Instagram, and Facebook advertising we reached 275,000 Canadians and drove 13,500 clicks to the website. Twitter was their top-performing channel with 13,714 tweet engagements.