Sangre de Fruta

A blend of strong creative, effective targeting of new audiences and remarketing across Canada and the US resulted in a very successful first attempt at online advertising over the busiest and most competitive season for eCommerce.

During the months of November and December, Sangre de Fruta tested Facebook & Instagram ads. Pursuit Marketing launched 4 campaigns for the brand - a product launch, Black Friday, Christmas, and Boxing Week. The product launch generated a 5.63 return on ad spend. Across all campaigns, we achieved of ROAS of 3.07X with nearly 40k in sales from advertising alone.