The Canadian Mental Health Association approached Pursuit Marketing looking to reach an audience between the ages of 15 - 18 with their BounceBack program. Our advertising strategy included SnapChat, Instagram Story and Spotify ads. Over the course of the campaign, with an ad spent of $19,000 we reached 677,991 youth resulting in 32,658 clicks to the landing page for a low cost per click of $0.58. Once they were on the landing page, they spent an average time of 1:33 minutes taking a quiz demonstrating that the traffic generated was high quality.

Three months later, the CMHA engaged Pursuit Marketing again to run a remarketing campaign to the new audience in order to promote their coaching program. The campaign garnered 117 new leads.