Pacific Rim College Online
Pacific Rim College Online approached Pursuit Marketing in spring of 2021 after a highly successful year of promoting online learning content in 2020. They were hoping to continue to grow their audience base and promote their course content.
Since then, the brand has grown from $5,000 a month in revenue to over reaching over $100,000 monthly with the right mix of Meta and Google Advertising. In January 2025 alone, with an ad spend of $16,000 we generated $65,000 in conversion value from advertising.
Holistic Nutrition
Course Launch
In the spring of 2021, Pacific Rim College was launching a Holistic Nutrition certificate program available online. The advertising campaign was run over the course of three months. Pursuit first ran an email leads campaign giving away free mini-lessons and content. In the next phase, we promoted a free online virtual class to give potential customers an understanding of the high-level of content and educational material they would get.
Finally, the launch itself lasted two weeks at a limited-time promotional price with the highest ad spend. All of the campaigns ran regionally in Canada and high-selling states in the USA.
The campaigns ran across Facebook, Instagram, and Google. The course launch was incredibly successful with revenue tracked through ads alone totaling $50,000.
