Pacific Rim College Online
Pacific Rim College Online approached Pursuit Marketing in spring of 2021 after a highly successful year of promoting online learning content in 2020. They were hoping to continue to grow their audience base and promote their course content.
For the past year and a half, Pursuit has driven over $250,000 in conversion value from ads and has an average return on ad spend of 3.6X across all campaigns ever run. The brand has consistently advertised on Facebook & Instagram and successfully launched on Google Ads this spring.
Holistic Nutrition
Course Launch
In the spring of 2021, Pacific Rim College was launching a Holistic Nutrition certificate program available online. The advertising campaign was run over the course of three months. Pursuit first ran an email leads campaign giving away free mini-lessons and content. In the next phase, we promoted a free online virtual class to give potential customers an understanding of the high-level of content and educational material they would get.
Finally, the launch itself lasted two weeks at a limited-time promotional price with the highest ad spend. All of the campaigns ran regionally in Canada and high-selling states in the USA.
The campaigns ran across Facebook, Instagram, and Google. The course launch was incredibly successful with revenue tracked through ads alone totaling $50,000.
